Design has become even more focused on the area of advertising for business in recent time. This part of graphic design has been driven by the need for monetary profit and promoting business. Graphic designers now work alongside marketing strategy, psychology, and public relations professionals. The growing scale of this area of design is attracting more and more people to more of a "career" idea of being an artist. While on the surface, it seems that graphic design field is getting more and more positive attention.
In reality the future of design is a disconnection with the individual artist. Instead of hiring specific designers with a reputation, a business will hire a studio, a firm, or an ad agency with an art department.
This change has come from a business reliance on the image of their product rather than the true quality of it. This has given art a highly professional status but also makes the artist assume a lot of the risk of a business venture. We now see full businesses launched with nothing but convincing concepts created by artists and spin-doctors. The success or failure of such a business depends heavily on their advertising and the public image of their product.
Its become clear to a lot of us that our country is going through some economic changes. The level of involvement that graphic designers have in the American advertising market truly plays a large part in the future of design. On the plus side, a recession in the market will create new opportunities for innovation and the rise of small businesses with truly original ideas. Hopefully, this will revolutionize graphic design as well as other fields. We will inevitably have new advances in technology opening artists up to new concepts and styles, just as the printing press, the camera, and the internet have. One of these technologies is likely to be hologram technology which has recently recovered significantly from research and development costs and is now affordable to use. Also, the internet is intimately built on a concept of changing content. This alone will continue to propagate and disseminate new ideas for art, acting as a catalyst for creativity in our society.
No matter what the future holds for design, its doubtful that we'll ever lose interest completely. Design always has a way of finding a new place for itself. We'll always need to be inspired, intrigued, entertained, informed, and convinced. We all need this and as long as the free mind exists, so will design.
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