Wednesday, April 23, 2008

How Imagery Changed Us

Lascaux Cave Painting

Visualization through imagery has been an effective way to communicate ideas since the beginning of time. Since then, societies have found ways to effectively reach the masses, from basic cave paintings, to the Egyptian hieroglyphs. Modern society and its rapid pace have taken these concepts further to create images that can easily communicate otherwise abstract ideas in a single glance.

Egyptian Hieroglyphs

The proliferation of imagery in the world at large is due to advancements in technology and communication. These various techniques come to us not only in images, but also through diagrams, animations, etc. Computer graphics may have been the most important development in visualization to date. Not only can we offer new ideas, but we now have the opportunity to express these ideas to everyone in a way that can be easily understood.

Times Square, New York

People no longer have to rely on their imagination to process information. Ideas are placed in front of them in various forms to help them visualize concepts. Businesses can communicate ideas of fear, safety, security, or luxury to name a few. They can get your attention based on what you like, or dislike. You choose products based on what you think are better. Imagery plays a vital role in the success or failure of a product and its design. Sometimes, things that just look better sell better than products that are actually better for you. This all has to do with visual imagery.

So much has changed since the beginning. We now judge the validity of products based on how they look. We unconsciously take into consideration the total design. We believe that what looks the best is the best. We give ideas and products only a fraction of our time to sell us on them.

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